What do veteran actor Neena Gupta, rising star Kubbra Sait, yoga instructor Natasha Noel, and comedian Kaneez Surka have in common? They’ve all crumbled stereotypes, ignored complainers, and followed their dedication to create their own destiny. These ladies, along with other dynamic personalities such as rapper Hard Kaur, actor Swara Bhaskar, transgender model Anjali Lama, and activist Gurmehar Kaur, featured in Levi’s new #IShapeMyWorld anthem.
The coming 5th season, Levi’s #IShapeMyWorld campaign reprises the concept that women have the power to devise their own track and change the world. The campaign features 21 women, lays prominence on the fact that you can rise notwithstanding the odds, dishonors and restrictions, to livelifer live to the fullest. Like journalist Sandhya Menon, singer Kanchan Daniel and entrepreneur Malini Agarwal, you too can chase your dreams and turn them into reality by sticking to your beliefs and never backing down. Apart from success and individualism, these women also stand for female solidarity and having each other’s backs. It’s high time we celebrate the sisterhood; we are stronger together after all!
The video, which launched on Women’s Day, is a timely and powerful reminder to shape your own world. Go on then, the world is yours for the taking; don’t let anyone tell you otherwise.
Meeta Bharvani, Director Marketing, Levi’s India says, “The #IShapeMyWorld campaign is driven by the insight that in a world that still tries to restrain women from achieving their potential by fueling insecurities about themselves; whether it is about her ‘body’ or her ‘being’; there are an increasing number of stories of women who took their chances and beat the odds.”