Bhangra singer Sukhbir Singh is referred as a “Prince of Bhangra” says that online platforms are helping artists to promote their talent. Known for his Bhangra music which varied from fusion to pure Punjabi at times. He belongs to Jalandhar, Punjab, India. He is known for his songs such as Gal Ban Gayi, Oh ho ho ho, Tere Naal Nachna, Sauda Khara Khara and many more.
This year Sukhbir has a good news for the fans that he is ready with 20 singles and he is planning to release the chartbuster soon on this year. In an interview with HT, he said “It’s a Punjabi song peppered with English and Hindi wordings. I am trying to experiment with the track, hence the five different versions. I am looking forward to releasing it soon and the reaction it receives from the listeners. Then I will unveil a few more singles, one after another,”.
He loves to work in collaboration “ Whenever I meet any musician, be it a singer or a composer, I usually tell them let’s do something together. I enjoy such collaborations, something new comes out of it every time and there’s ample scope to learn. Presently, I am working on a few tracks in collaboration with Romanian singer Dina Gabri,” he said.
Sukhbir believes this generation is lucky as it has the online platform to promote the talent. He said “ When we started, we did not have so many platforms. Listeners are usually online, they are always on the lookout for what is new and don’t even think twice before giving their feedback. Also, unlike what we did earlier, now there are innovative marketing plans and strategies up their sleeves to promote their songs. I think all these are helping musicians in a great way. It’s a good time for independent music artists,”.